Abel was named after the Dutch adventurer Abel Tasman, the first European to discover New Zealand in 1642. The brand was founded by New Zealander Frances Shoemack in Amsterdam, with the simple aim of creating the world's best natural perfume. Abel's Vita Odor collection is based on extensive research and development to create the best possible natural perfume, created by the experienced master perfumer Issac Sinclair. Each fragrance is based on a highly concentrated combination of natural oils, absolutes (organic quality whenever possible) and natural aroma derivatives. The result is a dynamic, intimate and modern fragrance that stays on the skin all day long.