The name HIRO comes from the Japanese and means 寛 (hiro) "tolerant, generous" or 浩 (hiro) "wealthy". HIRO is a luxury natural cosmetics line consisting of 100 percent natural, carefully selected ingredients that improve both the texture and colour of the skin. HIRO: Eco and oh so sexy! HIRO mineral cosmetics use only the purest, highest-quality minerals, which actually help to improve the health of your skin. The result is a natural, radiant appearance!