Discover RUA - pure, Nordic beauty products from Oslo, Norway.
Powerwoman Kristina Dunn formulates exquisite and potent products that soothe, deeply moisturize and restore your skin, giving it a healthy, youthful glow. Especially delicate skin types will love the soothing effect of RUA. The essence of Kristina's formulations lies in the freshness & lightness of Scandinavia. Kristina combines local ingredients such as Norwegian sea algae, Swedish oats, arctic blackcurrant and plant stem cell extracts - this is what makes RUA so special and effective.
Sustainability is also close to RUA's heart.
That's why 90% of the packaging materials and ingredients used come directly from Europe. This way, RUA wants to reduce their CO2 footprint. The packaging has also been designed with sustainability in mind, as the used label & carton are made from sustainable paper with plant-based lamination and even the glue is made from plants.