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Founded out of passion for natural cosmetics

"Genuine Selection was born out of my passion for natural cosmetics. My journey began 8 years ago when I read an article about how big cosmetic companies fooled their customers when it comes to the ingredients they're using and the negative effects on our bodies. I had never checked the list of ingredients on the back of my products before and was shocked when I had to google every single ingredient. It turned out that I had been exposing my body to chemical & harmful substances over the years and had done massive damage to my skin and health. From that day on I decided to use skincare and makeup products only. Over the years my curiosity and passion grew steadily. Besides using natural beauty products I also started to eat healthier and instantly felt better day by day. While i was looking for effective products that met my requirements, I came across so many gorgeous brands from abroad. Unfortunately most of them weren't available in Germany at that time. That's why I decided to found Genuine Selection together with my husband Jonas - a place where we offer carefully selected, high-quality skin care and cosmetic products that are natural, cruelty-free and effective and which in our opinion should not be missing in Germany. We make no compromises when it comes to ingredients and their quality! In addition, we want to educate our customers and provide them with tips and the best service whenever possible." Sina

We accept no compromise when it comes to ingredients

All products at Genuine Selection contain
- no sulphates
- no parabens -
no silicones -
no unnecessary fillers, phthalates, mineral oils or fragrances - or any other
ingredients that will harm your health and our beloved mother earth.

Before a new brand / product is added to our selection

First we take a close look at the ingredients. If they meet our guidelines, we want to know more about the brand and its founder/s. It is important for us to know everything about a brand and the people behind it.

After that we test each product over several weeks to see what is the texture like, do we like the smell of it and most importantly - is it effective and does what it promises. If a product passes this approval process, you can find it here at Genuine Selection.

Our packaging is sustainable

Did you know that our packaging is made of recyclable and partially compostable materials? You also have the choice between two packaging options: Our packages are being sent climate-neutrally with DHL GoGreen.

Thanks for being here.

Sina & Jonas