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Ask the founder: with LILFOX founder Alexis Rose

LILFOX - Genuine Selection



LILFOX founder Alexis Rose
has been creating effective and wonderfully fragrant skincare products in beautiful, sunny Miami since 2014. The trained former sommelière
immersed herself in the unique world of aromatherapy and natural cosmetics during her 20s and turned her passion into her profession.

Can you tell us a bit about your background and what inspired you to launch
LILFOX?

Ever since I was a little girl, I was always busy practicing my own sort of alchemy, mixing different elements: infusing herbs from the gardens with oils and making teas, infusing crystal energy, crafting spells and potions to make it rain, so I think this always been in my DNA. In my late 20’s I decided to attain an aromatherapy certification and study organic cosmetic formulation. During my studies I realized I had a talent for creating luxe spa products with organic ingredients and unique aromatics. From there it was down the rabbit hole with extensive research on ingredients and product formulation. I was so intrigued by the vibrant energetics of the essential oils that I decided to create a collection that really captures these plant energies.

How did you come up with the name 'LILFOX'?
I had been searching for a fitting name for my collection for almost an entire year! Nothing seems to feel right. I was on a wine sales trip, driving through to a densely forested area of Northern Florida. Out of the forest appeared a beautiful red fox. I knew right then and there that I would call my company LILFOX. I dive back and forth between having a fox as my spirit animal and a tropical green parrot, so the decision to name the line after this playful yet flirtatious creature seemed like the best fit. After all, I find both women and men and all in between to instantly identify with the mischievous, beautiful yet playful animal. LILFOX is the embodiment of fun flirty and carefree energy but simultaneous having a soulful spirit.

What role does sustainability play for you e.g. in sourcing your ingredients or for your packaging?
Being an earth friendly company is a priority for me. In addition to housing our line in recyclable Miron glass all of our beautiful samples are also housed in glass that can be used as travel friendly jars. I spend a lot of time in sourcing as well. We work with local bee keepers who are dedicated to educating the next generation of bee keepers for the proper treatment and preservation of bee colonies is paramount. In addition we pride ourselves in sourcing the highest quality cold pressed organic fatty oils and essential oils that undergo GCMC testing with each batch to ensure the highest level of purity and energetics go into each formula. We recycle at our manufacturing facility and work with earth friendly biodegradable shipping materials as well!

What do you enjoy most about what you do (what is the most rewarding aspect of your work)? 

The most rewarding aspect for me involves both the creation of the formulas, from ingredient selection (my formulas are pure poetry when you read the incis), product naming, the creative process of copy writing the descriptions to the feedback I get from clients. When I hear that my creations have helped people with stubborn skin issues like adult hormonal acne, cystic acne, hyperpigmentation, and they are getting better results than chemical laden prescription skincare then I know this is what I was born to do.

LILFOX | Genuine Selection



What is / what are your favorite or must have product(s) from your range and why? 


The Couture Collection treatments. These have allowed me to refrain from using prescription retinol (highest strength tretinon) and to go makeup free. I never would have imagined going out on a dinner date with no makeup, but My skin has NEVER been more glowing and felt more even and smooth and plump. These treatments have been game changers for me! How do you relieve stress after a busy day? (Tell us how you make time for yourself, what is your self-care ritual like?) I take a nightly bath. Never is one bath the same as another. I love to take a heaping bowl of salts (himalayan, dead sea, epsom, ect) and drizzle a little honey over the salts. I top the honey with a couple drops of one of my luxury essential oil blends (cedar fever being my fave for the bath) and make the water as hot as I can stand it with a big glass of ice water close by. Lately I have been loving to mix the Cleopatra with a couple drop of dewy bean dream for the most genlte yet powerful resurfacing treatment. The longer you leave cleopatra on the more smooth and plump you skin becomes!

LILFOX'Haute C Bright Serum Concentrate' & 'DewyBean Dream Smoothing Bedtime Mask

How do you relieve stress after a busy day? (Tell us how you make time for
yourself, what is your self-care ritual like?)

I take a nightly bath. Never is one bath the same as another. I love to take a
heaping bowl of salts (himalayan, dead sea, epsom, ect) and drizzle a little honey over the salts. I top the honey with a couple drops of one of my luxury essential oil blends (cedar fever being my fave for the bath) and make the water as hot as I can stand it with a big glass of ice water close by. Lately I have been loving to mix the Cleopatra with a couple drop of dewy bean dream for the most genlte yet powerful resurfacing treatment. The longer you leave cleopatra on the more smooth and plump you skin becomes!

LILFOX | Genuine SelectionLILFOX | Genuine Selection


Have you ever been to Europe? If yes, what was your favorite place? If no, where would you like to go? 


Yes! Ive had the pleasure to go thought Italy (both Northern and Southern), Croatia, Germany, France, and Spain (Valencia, Madrid, Sevilla, Tarifa, and all over the South) . My favorite so far is definitely Sicilia! I would love to have a place there one day and go back and forth from Miami>>Sicilia. I love being able to be on top of Mount Etna and feel like you in the mountains while watching this volcano blow out all different colors of smoke, and then in an hour drive being sipping some mineral rich Etna Rosso on the pebbled beaches of Taormina, and then within another hours drive be in a densely populated forest reserve with huge trees and lush forests. That to me is HEAVEN!

What are your future plans for LILFOX?

We are working on developing something very special next spring that delivers a professional facial results in under 5 minutes ;) And a clean SPF that is non-comodogenic. I have to be very careful about what sunscreen I wear because I am so acne prone and haven’t found one yet suitable for my skin, so once again its down the rabbit hole of formulating, trials, and testing. I cant wait to share!!

Dear Alexis, thank you so much for answering all our questions.


***This interview has been translated from English into German***

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